Brand Planning Manager - Customer Strategy and Marketing

Job Functions:

Skill:

Job Responsibilities:

·       Strong focus on Customer/Consumer insights via research, market, data, answering business questions with insights to craft holistic Brand Strategy

·       Build the Brand Strategy for the region staying true to the Host Brand Global DNA with brand plans by market

·       Working closely & building critical relationship with the Host Brands as partners to land the brand objectives, innovations in market. Be the influence & voice of the brand to the Host Brand to drive right impact.

·       Build capabilities within the brand division team as well as the whole marketing organization.

·       A Critical analytical Eye on the business to spot possibilities of growth and reach out to make them happen.

·       Be the Interface and Single Point of contact from the Central Digital & Marketing Division to action the strategy.

·       Guide the Customer & Market Knowledge team to drive the business questions, Research designs and approach.

·       Develop Integrated Business Plans recommendations and strategies in partnership with the Divisions and brand leaders.

·       Be the partner with the Operations team to land the brand plans in market, partner with store openings & major activations to build the brand.

·       Partner with the Customer & Market Knowledge, Data, Ecom, Delivery, CRM, Loyalty to bring external & internal view to build holistic business planning to answer questions and hypothesis on how to drive the business via strong understanding and receptivity channel segmentation, ROI Bottoms up exercise.

·       Per Quarter bring the impact/ results of the customer full funnel marketing for review with the Business Division head with opportunities & corrective actions as needed.

·       Drive with the Marcom team and other Divisions within the Digital division (Ecom, Delivery, CRM, CS, Data Sciences) to bring brand plans to life in a customer centric OMNI-channel approach & measure their impact in a database approach.

·       Work with the Marcom Teams to deliver integrated customer led Omni-channel mix; they represent the brand voice along with the brand Operations team.

·       Develop customer & country-based Marketing Mix Recommendation activities & plans with the Marcom team to get the maximum out of the marketing budget.

·       Report & analyze marketing activities regularly and report across division, HB & Digital division learning’s/ Results and KPIs with clear improvement plans.

Job Requirements:

·       Passionate about Consumer/customer and Customer first approach

·       Strong Business Acumen and Analytical capabilities

·       Great Collaborators, will work and influence the organization by inspiring and adding value not by authority

·       Strong Manager to coach & groom the marketing teams

·       Coaching and capability building

·       Working knowledge of BI tools (Power BI), Microsoft products (Excel, Word, PowerPoint), Workflow systems (Asana), Google Analytics, Social media platforms, Email solution providers

·       Understanding of the different marketing communication channels (Offline media, Below the line, Digital media, performance marketing, Influencer marketing, CRM)

·       A good understanding of key digital performance metrics (impressions, CTR, CPC, CPA, conversion, etc.)

·       Agency experience would be a plus

·       Bachelor Degree

·       6-8 years of experience